51
mulberry silk bonnet
Worth a lookShows a sweet-spot price point ($21.65 avg), but soft demand (-2.1% this quarter) keeps it on the watch list.
Avg price
Great$21.65avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$8.79–$37.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$354K$354K/yr · 760K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,375.87avg incumbent reviews — the moat a new listing must climb