20
moos coquette
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Review moat
Good1,021.25avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$6.42–$19.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.76avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-46.4%90-day search growth — must beat 0% to launch
Market size
Bad$2K$2K/yr · 14K searches
Signals Low Review Barrier