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miracle brush
Skip itSoft demand (-70.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.86avg listing price — sweet spot $15–$100
Price range
Good$9.86–$28.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good830.5avg incumbent reviews — the moat a new listing must climb
Market size
Good$440K$440K/yr · 301K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-70.9%90-day search growth — must beat 0% to launch
Signals Out of Stock