61
mini perfume
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.61avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.94–$138.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$253K$253K/yr · 1.2M searches
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,557.43avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand