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milky white gel nail polish
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$16.69avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$3.95–$150.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$229K$229K/yr · 810K searches
Review moat
Bad4,407.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand