50
milky white builder gel
Worth a lookShows low returns (1.0%), but a small market ($51K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Price range
Okay$5.79–$21.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.77avg listing price — sweet spot $15–$100
Review moat
Bad5,004.76avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 81K searches