50
metal headband
Worth a lookShows low returns (1.7%), but prices mostly outside the sweet spot ($4.15–$10.64) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$192K$192K/yr · 353K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,658avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.12avg listing price — sweet spot $15–$100
Price range
Bad$4.15–$10.64cheapest to priciest tracked listing — scored on the share inside $15–$100