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merit mascara
Worth a lookShows low returns (1.0%), but a small market ($39K/yr) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$26.76avg listing price — sweet spot $15–$100
Price range
Great$11.92–$48.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+84.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,593.81avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$39K$39K/yr · 47K searches
Signals Low Review Barrier