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mens face wash
Launch itA $2.9M/yr market growing +7.1% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.9M$2.9M/yr · 1.5M searches
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.05avg listing price — sweet spot $15–$100
Price range
Good$4.21–$33.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad18,943.11avg incumbent reviews — the moat a new listing must climb