60
mens 3 in 1 body wash and shampoo
Launch itA $1.4M/yr market growing +20.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 713K searches
Avg price
Great$16.35avg listing price — sweet spot $15–$100
Price range
Good$3.15–$39.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,345.96avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality