51
megalook hair
Worth a lookShows beatable incumbent ratings (4.0★), but weak search conversion (0.6%) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Great25%top-5 click share — an open shelf
Avg price
Good$114.37avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,143.98avg incumbent reviews — the moat a new listing must climb
Market size
Good$446K$446K/yr · 609K searches
Price range
Okay$49.59–$188.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale