50
mauve eyeshadow
Worth a lookShows sweet-spot pricing room ($27.55–$102.16), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Price range
Great$27.55–$102.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$58.04avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great412.25avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$94K$94K/yr · 44K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price