47
massage table pad
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Avg price
Incredible$43.82avg listing price — sweet spot $15–$100
Price range
Incredible$19.90–$89.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,011.9avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Market size
Okay$142K$142K/yr · 71K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality