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mario badescu moisturizer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.31avg listing price — sweet spot $15–$100
Review moat
Good728.83avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.99–$25.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$16K$16K/yr · 8K searches
Brand share
Bad100%top-5 brand share — brand-locked demand