27
mardi gras wig
Skip itSoft demand (-94.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.66avg listing price — sweet spot $15–$100
Price range
Good$8.84–$25.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,106.57avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Returns
Bad9.2%return rate — above 5% kills the launch gate
Market size
Bad$7K$7K/yr · 28K searches
Growth
Bad-94.8%90-day search growth — must beat 0% to launch
Signals High Returns