24
mardi gras face jewels
Skip itSoft demand (-94.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible44.89avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.03avg listing price — sweet spot $15–$100
Price range
Bad$6.27–$17.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$5K$5K/yr · 36K searches
Growth
Bad-94.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier