38
makeup remover pen
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,800.88avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.30–$19.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.17avg listing price — sweet spot $15–$100
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$7K$7K/yr · 19K searches