34
makeup palette organizer
Skip itSoft demand (-19.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Good762.7avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Good$5.68–$24.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 140K searches
Growth
Bad-19.3%90-day search growth — must beat 0% to launch