47
makeup eraser 7 day set
Skip itSoft demand (-23.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.22avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$6.16–$26.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$201K$201K/yr · 195K searches
Review moat
Bad5,973avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand