42
makeup bag with light up mirror
Skip itWeak search conversion (1.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.80avg listing price — sweet spot $15–$100
Price range
Great$12.33–$92.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good527.58avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$194K$194K/yr · 422K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale