40
makeup artist travel case
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$84.99avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,499.89avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.7%return rate — above 5% kills the launch gate
Price range
Bad$8.97–$385.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 22K searches