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makeup artist bag
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$72.95avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Market size
Okay$188K$188K/yr · 130K searches
Price range
Okay$10.81–$237.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,056.81avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.3%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand