60
magnesium lotion for kids
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.41avg listing price — sweet spot $15–$100
Price range
Great$8.47–$34.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$660K$660K/yr · 445K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,683.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Signals Out of Stock