41
loreal magic root cover up light brown
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.09avg listing price — sweet spot $15–$100
Price range
Okay$4.91–$21.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Review moat
Bad27,385avg incumbent reviews — the moat a new listing must climb
Market size
Bad$41K$41K/yr · 40K searches
Brand share
Bad99%top-5 brand share — brand-locked demand