59
long square press on nails
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,119.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.87–$27.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.31avg listing price — sweet spot $15–$100
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Market size
Okay$121K$121K/yr · 1.2M searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand