42
long q tips
Skip itPrices mostly outside the sweet spot ($4.57–$10.08) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good$322K$322K/yr · 241K searches
Review moat
Okay2,448.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Avg price
Bad$7.36avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.57–$10.08cheapest to priciest tracked listing — scored on the share inside $15–$100