47
loc brush
Skip itA small market ($88K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good552.92avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.08–$19.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.53avg listing price — sweet spot $15–$100
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Market size
Bad$88K$88K/yr · 180K searches