44
lip filler
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$60.84avg listing price — sweet spot $15–$100
Review moat
Great366.25avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.16–$142.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$347K$347K/yr · 340K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf