48
lip and cheek
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.05avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$5.12–$36.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$504K$504K/yr · 1.3M searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,571.58avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand