58
light brown wig
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$89.34avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 963K searches
Competition
Great38%top-5 click share — an open shelf
Price range
Good$11.11–$161.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,385.38avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale