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lice prevention shampoo and conditioner
Launch itA $1.2M/yr market growing +23.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.97avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 435K searches
Price range
Great$7.95–$44.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,160.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand