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lemon perfume
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$20.14avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$4.84–$47.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Growth
Good+31.1%90-day search growth — must beat 0% to launch
Market size
Good$325K$325K/yr · 274K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,666.17avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse