34
leaf crown
Skip itHigh returns (11.1%) — this niche doesn't clear our bar today.
Review moat
Good523.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.05–$24.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.86avg listing price — sweet spot $15–$100
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$56K$56K/yr · 139K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Returns
Bad11.1%return rate — above 5% kills the launch gate