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lashify glue
Launch itA $1.8M/yr market growing +1.6% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 1.1M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.74avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Great$9.86–$36.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,602avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand