57
lashes with glue
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.05–$21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.67avg listing price — sweet spot $15–$100
Review moat
Bad5,936.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 194K searches
Signals No Dominant Brand