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54

lash shampoo bottles

Worth a look

Shows low returns (0.8%), but soft demand (-13.8% this quarter) keeps it on the watch list.

Market size 26Growth 18Conversion 76Competition 61Returns 96Price range 73Avg price 88Brand share 71Review moat 66Quality gap 22

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$20.26

avg listing price — sweet spot $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.05–$41.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good867.32

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$106K

$106K/yr · 71K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

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