60
lash serum
Worth a lookShows a $16.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$16.5M$16.5M/yr · 8.5M searches
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$28.93avg listing price — sweet spot $15–$100
Price range
Great$8.55–$77.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Review moat
Bad12,861.2avg incumbent reviews — the moat a new listing must climb