62
lash remover for lash extensions
Launch itA $2.5M/yr market growing +2.0% this quarter with returns at 1.1% — clears our launch bar.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.5M$2.5M/yr · 1.8M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.60avg listing price — sweet spot $15–$100
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Price range
Okay$5.16–$18.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,898.45avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand