46
lash mirror
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,240.25avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.65–$21.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.56avg listing price — sweet spot $15–$100
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 147K searches