53
lash conditioner
Worth a lookShows low returns (0.8%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.30avg listing price — sweet spot $15–$100
Price range
Good$8.53–$32.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Okay$203K$203K/yr · 124K searches
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,962.18avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf