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lash clusters box
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$16.64avg listing price — sweet spot $15–$100
Price range
Good$8.09–$30.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,271.73avg incumbent reviews — the moat a new listing must climb
Market size
Good$323K$323K/yr · 480K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand