52
lash chair
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$131.94avg listing price — sweet spot $15–$100
Review moat
Good1,378.45avg incumbent reviews — the moat a new listing must climb
Market size
Good$285K$285K/yr · 416K searches
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$16.06–$1198.49cheapest to priciest tracked listing — scored on the share inside $15–$100