46
lash bonder
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good996.55avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.46avg listing price — sweet spot $15–$100
Market size
Good$280K$280K/yr · 181K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.98–$16.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand