51
lash bond and seal
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$775K$775K/yr · 641K searches
Avg price
Okay$11.33avg listing price — sweet spot $15–$100
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,614.14avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.80–$18.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand