51
lash bed
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$108.65avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$549K$549K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,500.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Price range
Bad$17.22–$1198.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale