53
lash bed topper
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-7.2% this quarter) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$64.13avg listing price — sweet spot $15–$100
Price range
Great$15.93–$108.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good885.58avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay$255K$255K/yr · 224K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.2%90-day search growth — must beat 0% to launch