51
large travel bottles
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but a small market ($41K/yr) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Review moat
Okay1,943.75avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Price range
Okay$5.06–$21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 124K searches