53
large shower cap
Worth a lookShows low returns (1.4%), but soft demand (-0.1% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good$463K$463K/yr · 534K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.01–$24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.08avg listing price — sweet spot $15–$100
Review moat
Okay3,264.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.1%90-day search growth — must beat 0% to launch