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lancome idole mascara
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.43avg listing price — sweet spot $15–$100
Price range
Great$12.62–$24.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,697.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 34K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand