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lady gaga wig
Skip itSoft demand (-68.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.48avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$12.66–$24.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great449.93avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 35K searches
Growth
Bad-68.5%90-day search growth — must beat 0% to launch
Returns
Bad14.3%return rate — above 5% kills the launch gate
Signals High Returns